Media has greatly affected the audiences from children, to youth, adults and even the old-aged. The television has been giving massive contributions to this generation. They are now spread out even outside our homes. We can see them inside the office, coffee shops, terminals, parlor shops, food courts, and even inside a bus or a private car! The shift of media and media industry over the past few years, into new forms such as DVD and the internet , changes the modalities available for audiences to consume and receive media. These affected how the audiences think and behave. The mass media plays a crucial role in forming and reflecting public opinion.This brought the so called "idol"-ology to the audiences.
The media gives a distinct character or aura and screen name for a particular actor/actress/talent/celebrity (whatever you may call them). These are the first things that they consider before entering them into the world of showbiz to attest that they would be remarkable to the audiences or viewers. For a certain TV program, producers choose talents who are best fit for the role and already known by the mass. Basically, the main characters have the most outstanding identities among the casts. Obviously, they are idols of the mass because of their charm, achievements, talent, professionalism, body figure, looks, star quality -- fame. No wonder they have several TV appearances!
Have you ever wondered why people don't get tired of watching these celebrities every time they switch on their TV? We even get to the point that it's so corny to watch them and that they're rusted on cam over the years. Do you find it silly? This is maybe because of the attachment that these celebrities have brought to their audiences. Their "ooh-soo-cheesy" dialogues, wacky faces, and versatility in the field made the viewers entertained and brought effect on how they would think and behave. It is not impossible that audiences imitate them. This has been prevalent especially to kids. They are the primary TV junkies because of cartoons, fantasy shows, and the like. Studies show that kids are more active when watching TV because audio-visuals trigger their brains. They idolize not exactly the actor who portrays the role but the persona itself who is part of the story or show. They see them not as actors but as superheroes, great warriors, prince, princess -- exactly what they see on TV.
The media has been providing us the entertainment to its extent. Television can teach and amuse; it can reach aesthetic heights; it can provide much needed distraction and escape. The difficulty arises when people strongly sense that they ought not to watch as much as they do and yet find themselves strangely unable to reduce their viewing. Some knowledge of how the medium exerts its pull may help heavy viewers gain better control over their lives.
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